Man Painting

3 Keys to Better Hiring: Broaden Your Search for Good Candidates

Finding good people for your painting company can be a challenge. It may be tempting to rely on your friends and family. While networking is a great strategy, it’s time to broaden the search. Since the majority of job seekers use online resources in their search, here are a few ways to reach them.

1. Job boards

Start with It’s one of the largest job board sites in the world, with 2 million monthly users. Employers can post job openings for free. You can also sponsor job ads to increase exposure.

Also try: and

2. Social media

Strategic use of social media can help you reach great candidates
who are outside of your personal network. Encourage your crew to share updates about openings on the team. Post job openings on your company’s social media channels.

Best for painters: Facebook and Twitter.

3. Spot potential – think out of the box

As you go about your day and your path crosses with someone just starting out in the workforce in any capacity (restaurant, retail store, etc.) and they impress you with their positive attitude and work ethic, ask them to think about becoming a painter!

Let them know why it’s a great career choice and send them to to find out more. You could even consider hiring them to work for you as an apprentice and help them learn and grow.

Paint Your Path

As the coatings industry leader, Sherwin-Williams has introduced a comprehensive new program to encourage people to choose a career in painting. Read all about it in our article, Paint Your Path: Building the Workforce of the Future.

A condensed version of this article was originally published in the Fall 2018 issue of PPC magazine. Get more business-building ideas from the pages of PPC.